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With fresh funds, Rosé All Day Cosmetics eyes regional expansion
The direct-to-consumer (DTC) beauty brand achieved profitability within a year and a half and with a budget of $10,000.
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Direct-to-consumer (DTC) beauty brand Rosé All Day Cosmetics cofounders Cindy Nyoto Gunawan (left) and Tiffany Danielle take pose for an undated photo. (Rosé All Day Cosmetics/-)
H
omegrown direct-to-consumer (DTC) beauty brand Rosé All Day Cosmetics has raised US$5.41 million in Series A financing, which it plans to use for expansion into oversea markets, according to a statement released on Friday.
The funding round was led by Singapore’s SWC Global with participation from the initial seed investor, Jakarta-based AC Ventures, as well as from Singapore’s DSG Consumer Partners (DSGCP) as a new backer.
The fresh capital will fuel the beauty brand’s ambitions to buttress its domestic market share while laying the groundwork for regional expansion.
SWC Global’s expertise in supply chains and consumer partnerships was expected to provide a crucial boost, the company said.
“Our investment and support go beyond capital; we aim to connect RADC with our Chinese consumer portfolios and help RADC build up supply chain support in China,” SWC Global vice president Wendi Xiang said in a statement.
Rosé All Day Cosmetics cofounder Tiffany Danielle said: “This collaboration represents a significant step in elevating our market presence and operational sophistication in Asia Pacific. Together with our investors, we aim to unlock new opportunities and deliver cosmetics products to meet the evolving needs of our customers in Indonesia and beyond.”
The funding came on the heels of its upward growth trajectory, Tiffany conveyed in the statement, as the company had quadrupled its annual revenue in 2022 and experienced a sixfold increase in 2023.
