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Indonesian yogurt chain Sour Sally swirls into UAE, Saudi Arabia
Sour Sally CEO Donny Pramono says the franchise fee for UAE and Saudi Arabia is quite significant, around US$1 million, excluding royalties and other costs.
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A product of frozen yogurt brand Sour Sally is pictured in an undated handout photo. (Sour Sally/-)
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ndonesian frozen yogurt brand Sour Sally is expanding its footprint to the Middle East after signing master franchise agreements with partners in the United Arab Emirates and Saudi Arabia on Wednesday. The company plans to open 15 stores in each country, though it has not provided a specific timeline for the rollout.
“The franchise fee for both countries is quite significant, around US$1 million, excluding royalties and other costs,” said Sour Sally founder and CEO Donny Pramono, as quoted by Bisnis.
He added that the deal included exporting raw materials to both countries, which could contribute to Indonesia’s foreign exchange reserves. According to him, the Middle East offers a huge opportunity for the firm, especially since the product has received halal certification.
“Sour Sally has succeeded in Indonesia with more than 110 outlets across the country. The Middle East is just the beginning of making Sour Sally a global phenomenon in frozen yogurt. Next, we already have deals with [partners from] the Philippines and Thailand,” Donny noted.
Tourism and Creative Economy Minister Sandiaga Uno, who attended the signing event, expressed his hope that Sour Sally’s expansion would inspire other local brands, not just from the food and beverage sector, to follow suit. He also emphasized that the government fully supported local brands with global aspirations.
“We will provide support in terms of promotion and investment, including for Sour Sally and other brands in the future,” Sandiaga said.
Read also: Krakakoa wants to make Indonesian chocolate a global taste
