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Bali’s Nuanu seeks investors that look beyond profit
Lev Kroll, CEO of Nuanu, explains the company’s strategic vision for a commercial and residential development project in Bali’s Tabanan regency, and how other investors can get engaged.
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Lev Kroll, CEO of Nuanu Creative City, poses for a photo. (Nuanu/-)
N
uanu has laid the groundwork for what it calls a sustainable creative city in Bali’s Tabanan regency, with a commitment to steering clear of the overdevelopment issues that plague tourism hot spots on the resort island.
In February, it launched $70 million worth of integrated commercial and residential development opportunities for which it seeks to attract global and local investors.
Nuanu CEO Lev Kroll spoke to The Jakarta Post’s Ni Made Tasyarani and Mark Lempp about the company’s strategic vision for its key projects and open investment opportunities within Nuanu’s ecosystem.
Question: How would you describe Nuanu briefly as a creative city for short- and long-term stays?
Answer: Nuanu spans 44 hectares of greenery with [distinguishing] policies, such as no traditional [combustion] engines to do our own public transportation and a social fund, in what we consider a park. Next to it, we are building long-term living, which is mainly villas, townhouses.
We are very mindful of not overdeveloping it with apartments, and one of our business approaches is aimed at added value. Right now, we have around 50 to 60 rooms.
What are your key priorities and targets for this year?
