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US artist and London gallery launch first exhibition on Fortnite
For one week, people can access a fully accurate replica of the Serpentine Gallery in the game, walk around with their avatar, and view the works.
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Members of the public stand near an artwork entitled 'UNTITLED' by American artist Kaws, real name Brian Donnelly, during a press preview for the exhibition 'KAWS: NEW FICTION' at the Serpentine North gallery in London on January 18, 2022. (AFP/Tolga Akmen)
On a frosty morning in London's Hyde Park, onlookers aim their mobile phones at the top of the Serpentine Gallery.
The large sculpture of a blue man sitting on the roof is invisible to the naked eye but it is there -- in augmented reality.
The sculpture is part of an installation by the American artist Kaws at the gallery, reproduced for the hundreds of millions of users of the video game Fortnite for the first time.
Artistic director Hans Ulrich Obrist said the New Yorker's exhibition -- "New fiction", which opened Tuesday and ends on February 27 -- has three "layers".
"It's the Serpentine Gallery on Fortnite, it's a Serpentine Gallery as a physical gallery with the exhibition of paintings and sculpture, and then as a third element, it's the augmented reality AR component, which can be activated with a QR code," he said.
For one week, the 400 million followers of Epic Games' phenomenon can access a fully accurate replica of the museum in the game, walk around with their avatar, and view the works.
Epic Games has worked with internationally renowned singers in a similar way to perform in-game concerts.
