After a 20-year career, singer Michael Buble has found a new focus for his 11th studio album, Higher.
“I was just so excited to, to try things to, to be things to not only to, to go to places where I might have feared to go earlier in my career or my life, but I was excited to rush into the challenge,” the Canadian singer said, and that he strived to create innovative music.
“When I started [the albume], the goal was to make fresh music for an audience who had bought my records for 20 years. And I had no idea that by the end […] it was fresh for me.”
The 13-track album was released on March 25 by Reprise Records, part of Warner Music Group, and features assists from Paul McCartney and Willie Nelson.
“Having someone like Paul, someone like Willie, take me under their wing and give me their blessing. Wow. Hopefully one day, someone will think I'm one of those ducks too.”
Buble said his family inspired the album's three original songs.
In 2016, Buble and his wife, Argentinian actress Luisana Lopilato, announced that their oldest son Noah, who was 3 years old at the time, had been diagnosed with cancer. He has been in remission since 2017.
The music video for the lead single, “I’ll Never Not Love You”, was inspired by the singer's love of cinema and features romantic scenes from popular movies.
The couple used the end of the video as a birth announcement that they were expecting a fourth child.
“For me, it was less about [...] what could come back financially and more about how all I could [do] to tell the story of what I think is the greatest record of my life.”
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