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Creative industry players embrace AI as new tool
Beyond artificial intelligence (AI) machine-learning inclusion from tech to finance industries, its recent progress has also given rise to more sophisticated and refined models, like voice-converting software that mimic other people’s vocals or the language processing chatbot ChatGPT.
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This handout image released on Oct. 28, 2021, by influencer agency SIA Bangkok shows Thai “digital influencer“ Ailynn. A global phenomenon of fictional characters is blurring the lines between virtual and reality, as it establishes a foothold in the lucrative multi-billion-dollar influencer market.
(AFP PHOTO / SIA Bangkok/-)
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s companies and the general public use artificial intelligence (AI) more and more, players in the creative industry have kept a generally optimistic outlook as they see the new technology more as a tool instead of a threat.
Beyond AI’s machine-learning inclusion from tech to finance industries, its recent progress has also given rise to more sophisticated and refined models, like voice-converting software that mimic other people’s vocals or the language processing chatbot ChatGPT.
“In my previous job [at a branding agency], there was a recent project for a TikTok script and caption, and the agency preferred to use AI for one particular brand instead of a copywriter,” Bandung-based creative copywriter Nadya Khoyron told The Jakarta Post on Saturday.
“But then they resorted to using a writer because they eventually did need one,” she added.
Nadya shared that she had seen a similar mindset in many employers and non-writers. But upon her experience, it is better to equip the writers themselves with AI for better end results.
“I still believe that human creativity is better than AI. AI does help, but not all of their results can match the human touch in writing,” she said.
Freelance illustrator Husnunnisa “Nunu” also shared the same sentiment.
