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Lively atmosphere thanks to an instant photo
Sharing happiness – a desire which, it is safe to say, comes from care and compassion. As Christopher McCandless once said, "Happiness is only real when shared."
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The happiness of two children of Kuntum Teratai orphanage holding their instant photos.
(Dok. FFID)
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haring happiness – a desire which, it is safe to say, comes from care and compassion. As Christopher McCandless once said, "Happiness is only real when shared." As a solo adventurer, Christopher realized that happiness feels more glorious when shared with other humans.
This philosophy was also embedded in Fujifilm Indonesia (FFID) when it celebrated its 11th anniversary. "It doesn't feel right, as we grow, if we don’t share our happiness with people around us,” said FFID Corporate Affairs general manager Rudy Handojo.
FFID's choice to share its happiness this year was to visit Kuntum Teratai Orphanage Orphanage, located in the Bukit Duri area of Tebet, South Jakarta. “This visit to the orphanage not only fosters a sense of love in us but also serves as a reminder to stay grounded. I am happy to see the children happy,” said FFID president director Masato Yamamoto.
Indeed, the children at Kuntum Teratai Orphanage looked very happy. They sang together as the FFID team entered their home. This visit became even more special because two children who live in the orphanage also had their birthdays that day. They were Bunga and Azzizah. Bunga was celebrating her 10th birthday while Azzizah her 11th birthday. Slightly embarrassed, like all children of their age, they came forward to blow out the birthday cake candles. "Let them blow the candles off, at once representing Fujifilm," said Masato.
While Bunga and Azzizah blew out the candles, it would have been a shame if that beautiful moment was not captured. Many digital cameras and cell phone cameras started taking their photos. The happiness hidden behind their shy faces was now immortalized.
The happiness they felt was also shared by the other children. As shown by the smile that spread on the face of Kiki Ramadhan (12). Kiki and his friends, fellow foster children at Kuntum Teratai Orphanage, were engrossed while looking a small camera brought by the FFID team, which was then given to an orphanage administrator.
Together with dozens of his friends, Kiki looked straight at the camera with a smile on his face, a wide laugh tugging at his mouth, but with a little look of confusion. Drowned in many feelings, he heard a voice say, "Look at the camera... One... Two... Three..." shouted by the orphanage administrator holding the camera, while pressing the button.
In just seconds, a sheet of photographic paper emerged from the camera – this was an instant camera, which can take pictures and immediately print the results. The printed photo revealed a picture of Kiki and the other children smiling broadly.
"I'm happy, the photos can be done immediately. I have never seen a camera like this,” said the boy who had lived in the orphanage since he was 4 years old. Now, the reason why there was a little confused look on his face had already been answered. Kiki has never seen an instant camera like this before. He thought earlier when he first saw the camera, "is it a toy?"
Kiki, who was born in 2010, said he was amazed to see a camera that could take pictures and immediately print them. As part of Generation Z, Kiki has never interacted with analog cameras before. Since he was born, digital tools had colored his days, from smartphones with cameras and LCD televisions to digital music players.
For Kiki, this instant camera provided its own entertainment. With the ability to print photos, it is able to enliven the atmosphere when Kiki gathers with his friends, who he considers his own family. “I want to take pictures of all my friends with this camera,” he said with a smile. Hearing Kiki's words, Rudy then explained, “The printed photos are for them. As a remembrance that they once shared happiness with us for an afternoon.”
Kuntum Teratai Orphanage Foundation’s chairwoman, Nina Agustina, conveyed the same sense of happiness during the 2022 Fujifilm CSR activity with the theme Don't Just Take, Give, on Sept. 5. According to her, the activity, which was held in commemoration of Fujifilm's 11th anniversary, brought happiness to all residents of the orphanage, including through the presence of instant cameras.
According to Nina, instant cameras feel foreign to most children today. However, they raise the children’s interest and curiosity to use the camera. "Kids feel this is foreign but curious, their curiosity increases, so they want to find out more about the camera," she said.
But for Nina herself, who founded Kuntum Teratai Orphanage in 2004, the existence of a camera that can print photos evokes old memories of childhood. When a sheet of photo paper can be kept and can be enjoyed again at a later time, Nina said she felt close to the memory itself. “It’s great that there is a photo paper that can be enjoyed, can be kept and can be viewed again at another time to evoke memories,” said Nina.
This small instant camera has been around since 1998. Since then, the camera, known as the Instax Camera, has continued to innovate. As Consumer Printing (Instax) marketing manager Rena Ratna Sari said, “Instax camera continues to grow by presenting the latest products. Adapting to the latest technological innovations and of course adjusting to the trends of young people.”
What Rena said rings true, that Instax cameras adapt to the trends of young people. Kiki and his friends have also entered this youth group. There is no doubt that the Instax camera has brightened up the atmosphere at the orphanage, making Kiki and his friends' day even more fun.
Indeed, it is a hope that Instax camera users not only capture the moment but can also share them with other people or family and closest relatives. "Just like sharing happiness, people will be happy to receive personal gifts like their photos," said Rena.
With all the features that the Instax camera has, it is a pleasure to use it on any occasion. Like Kiki and his friends at Kuntum Teratai Orphanage, who always have a smile on their faces. When they press the photo button and get their printed photo instantly, that is when they create beautiful memories that will last a lifetime. “Happy 11th anniversary Fujifilm Indonesia. Thank you for sharing with us on this special day,” said Kiki and his friends.
