Elfonda Mekel, former lead singer of one of Indonesia’s most popular bands, Dewa 19, is among the roughly 80 celebrities hoping to use their popularity and charm to secure a seat in the national parliament in the Feb. 14 general election.

“I believe I can contribute well to the development of Indonesia,” Elfonda, who’s running for a seat in Jakarta with the ruling Indonesian Democratic Party of Struggle (PDI-P), told BenarNews.

He said he wants to focus on issues such as poverty, unemployment, health care, and social assistance, which he believes are often neglected by the government.

“I don’t agree with just relying on popularity,” he said.

Indonesian political parties have a long history of recruiting famous faces to boost their chances of winning, but their success rate is often underwhelming –  18 of 23 won in 2014, while only 14 of 80 secured a seat in 2019.

The rise of celebrity candidates is a global phenomenon: from Arnold Schwarzenegger in California, United States, to Volodymyr Zelensky in Ukraine. In Indonesia, the phenomenon is especially pronounced, as parties tap into their popularity and influence to sway voters.

 “Generally, celebrities have a significant public presence and a large fan base, which is a strategic move to garner grassroots voter support,” said Wasisto Raharjo Djati, a political analyst at the National Research and Innovation Agency (BRIN).

“Moreover, celebrities often have the financial means to fund their campaigns, offering a shortcut for political parties facing budget constraints to finance all their candidates.”

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Some of the celebrities have proven themselves to be capable politicians, such as Rieke Diah Pitaloka, Dede Yusuf and Nurul Arifin.

Rieke, from Bekasi, West Java, is a former actress who is now a senior lawmaker at PDI-P, the largest political party that supports President Joko “Jokowi” Widodo in his two presidential terms.

Dede, a former model and actor, has been in various parliamentary or statewide offices for more than a decade.

Nurul, also a former actor and model, is deputy chairperson of the Golkar Party, which is backing the presidential frontrunner, Defense Minister Prabowo Subianto.

But Arya Fernandes, an analyst at the Centre for Strategic and International Studies (CSIS), said those celebrities who have succeeded are rare exceptions.

“Not all celebrity entries are created equal, with some possessing commendable qualifications and a genuine interest in politics,” he said.

Some analysts and observers have expressed concern that the influx of celebrities with little experience in public affairs in national elections could undermine the quality and credibility of the legislatures.

By selecting famous faces as their nominees, Arya said, parties are prioritizing “pragmatism over competence,” which may have ramifications for the parliament’s performance.

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Anang Hermansyah, a rock singer who has been in the spotlight for more than three decades, ran for office successfully in East Java with the National Mandate Party (PAN) in 2014 but did not run for re-election in 2019.

For the 2024 legislative election, Anang has left PAN and is ready to make a comeback in politics. This time around he will contest for a seat in West Java, as a PDI-P representative.

“It is common sense that the public needs health infrastructure, road infrastructure, education, social assistance, and social safety nets. That’s where I [want to] to solve problems in my electoral district,” he said.

Muhammad Farhan, previously a TV host and actor, is contesting for a second time as a candidate in West Java for the NasDem Party.

He said he wanted to ensure freedom of expression and opinion in the media. He also believes in socio-economic equality.

“Politics is one of the ways to provide equal chances for everyone to prosper together,” he said.

“Freedom of expression is still not 100% guaranteed – either because of persecution by the public or the efforts of the authorities to muzzle.”