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Tokopedia enters ranks of top apps with 'Ramadan Ekstra' shopping fest
Tokopedia's latest online shopping festival has proven a huge success for the e-commerce.
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Leading local online shopping platform Tokopedia has outranked global apps like Facebook and Instagram on the App Store and Google Play Store due to overwhelming, nationwide response to its "Ramadan Ekstra" shopping festival. (Shutterstock/File)
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ore than 65 million customers have reportedly visited Tokopedia in May, accessing the website at least 300 million times during the top e-commerce platform's first shopping festival, "Ramadan Ekstra".
According to a statement from Tokopedia, the huge response had boosted the Tokopedia app's ranking in the App Store, beating Facebook, WhatsApp and Instagram. It also bested the Facebook and Instagram apps on Google Play Store, where it currently ranks third.
Tokopedia said that total transactions during the peak of Ramadhan Ekstra on May 25 equaled its accumulated five-year transaction value between August 2009 and June 2014.
Read also: Ramayana, Go-Jek, Tokopedia emphasize family values in advertisements for Ramadhan
"We are very humbled and appreciate the Indonesian public's trust in Ramadan Ekstra. The festive and enthusiastic response to this program have given us a valuable learning experience that motivate us to offer better services for Ramadan Ekstra in the years to come," said Tokopedia co-founder and CEO William Tanuwijaya in the statement.
Following the success of Ramadan Ekstra, William said the online shopping festival could become an annual event just like those for Black Friday in the United States, Boxing Day in Europe, Single Day in China or Big Billion Day in India.
"These festivals are filled with local customs, offering the best opportunity to provide the best," he added. (kes)
