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Leonardo DiCaprio invests in eco-friendly footwear brand Allbirds
DiCaprio’s investment will reportedly help the company create more mainstream, sustainable and eco-friendly fashion, which begins with Allbirds' newly launched sole, SweetFoam.
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Actor Leonardo DiCaprio attends the CinemaCon 2018 Gala Opening Night Event: Sony Pictures Highlights its 2018 Summer and Beyond Films at The Colosseum at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on April 23 in Las Vegas, Nevada. (AFP/Isaac Brekken)
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nown for his environmentally conscious efforts, Leonardo DiCaprio reportedly invested in popular eco-conscious sneaker Allbirds.
According to Esquire, the brand is known for being eco-friendly as well as its comfort and minimalist design, which is a suitable match for the eco-warrior actor.
"Proud to be an investor in @Allbirds, a company dedicated to creating a more sustainable future by developing new materials and serving as a model for the footwear industry," tweeted DiCaprio on Wednesday, announcing the news.
Proud to be an investor in @Allbirds, a company dedicated to creating a more sustainable future by developing new materials and serving as a model for the footwear industry. Learn more: https://t.co/hmAn6cqdg5.
— Leonardo DiCaprio (@LeoDiCaprio) August 1, 2018
Read also: Brad Pitt joins Leonardo DiCaprio for a Quentin Tarantino movie
DiCaprio’s investment, reported People, will reportedly help the company create more mainstream, sustainable and eco-friendly fashion, which begins with Allbirds' newly launched sole, SweetFoam. Since two years ago, the brand has been working on a first-of-its-kind sole made from renewable sugarcane.
The company has launched flip-flops using this material, sold for US$35 via stores representing the brand and outside companies. (saz/kes)
