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Future of dating heads in slow, organic direction: Survey
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A survey conducted by dating company Lunch Actually covered singles’ perception of online dating and apps, their dating goals, expectations, outlook, behavior and preferences in 2018 (Shutterstock/Mikhail_Kayl)
L
unch Actually, a dating company that provides relationship consultations for busy professionals and sets them up on profile-based lunch dates, recently released its 2018 Annual Singles Dating Survey with over 1,300 participants from Singapore, Malaysia, Hong Kong, Indonesia and Thailand.
The company, founded in Singapore with branches in the aforementioned countries, announced its findings on Wednesday.
According to a press release received by The Jakarta Post, the survey covered singles’ perception of online dating and apps, their dating goals, expectations, outlook, behavior and preferences in 2018.
“We are curious about how singles truly perceive online dating in 2018, with more online dating platforms available,” said Lunch Actually CEO Violet Lim.
Violet explained that the trend of slow dating has emerged among singles recently, where they no longer prefer having unlimited options when it comes to their potential matches.
“They are starting to prioritize quality over quantity,” she added.
Read also: A swipe is not enough: Tinder trials extra control for women
As much as 74 percent of respondent attribute “hook-up culture” to online dating, and 46 percent believe that online dating has killed committed relationships. The survey also found that 92 percent of respondents are looking to get married.
Violet shared that one of the key reasons why singles liked using online dating apps was because they were easy to use, free and require no commitment.
However, the survey finds that singles are not getting the desired results because of a mismatch between what they do and what they expect.
“To succeed online, singles need to learn to use the online platforms effectively or explore alternatives to online platforms, [such as] offline dating services or singles events if their intention is to find meaningful long-term relationships,” Violet said.
Regarding offline dating, the 2018 Annual Singles Dating Survey found that while 70 percent of singles have had online dating experience, 61 percent of them are still more interested in meeting potential partners through organic introductions in public spaces or a friend’s recommendations.
For Indonesia, 99 percent of singles surveyed want to be in a committed relationship, with religion as the main criteria considered by both men (34 percent) and women (41 percent). Meanwhile, 94 percent of Indonesian women are also open to interracial relationships, the highest of the five countries surveyed. (iru/mut)
