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Barli Asmara enters ready-to-wear market with latest collection
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Huddle up: The collection is classic Barli Asmara: feminine with classic, almost-vintage vibes while still modern enough to blend in with everyday life. (Sorabel/-)
B
arli Asmara may be known to you for his delicate and ultra-feminine bridal offerings, but the designer has now set foot into the world of affordable ready-to-wear clothes with his latest collection.
After a preview on the catwalk of Jakarta Fashion Week (JFW) 2020 last October, Asmara by Barli Asmara has finally launched, selling exclusively on e-commerce platform Sorabel.
Attendees to the JFW presentation would notice the inclusion of plus-size models in the show, which was a sign of things to come, as the collection goes up to XL.
Prices start at Rp 169,000 (US$11.99) for a blouse and top out at Rp 329,000 for a maxi dress, which signifies that Barli is aiming at the lower end of the spectrum and charging below the usual for international fast fashion.
Some designers are of the opinion that designing cheap, affordable clothes is harder than high-end couture, and Barli is no exception. Before getting into the project, Barli said he wondered whether he could design something for the Rp 150,000 mark.
“Sorabel provided input and data showing that the Rp 150,000 range is very popular with consumers across Indonesia, as is the larger sizes. The JFW presentation with the plus-size models wasn’t just a gimmick, but it was about giving plus-size consumers a designer option for their wardrobe,” he said before the collection’s launch.
