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Barli Asmara enters ready-to-wear market with latest collection

Josa Lukman
Josa Lukman

The Jakarta Post

PREMIUM
Jakarta  /  Fri, January 31, 2020  /  01:17 pm
Barli Asmara enters ready-to-wear market with latest collection

Huddle up: The collection is classic Barli Asmara: feminine with classic, almost-vintage vibes while still modern enough to blend in with everyday life. (Sorabel/-)

Barli Asmara may be known to you for his delicate and ultra-feminine bridal offerings, but the designer has now set foot into the world of affordable ready-to-wear clothes with his latest collection. After a preview on the catwalk of Jakarta Fashion Week (JFW) 2020 last October, Asmara by Barli Asmara has finally launched, selling exclusively on e-commerce platform Sorabel. Barli Asmara (Sorabel/-) Attendees to the JFW presentation would notice the inclusion of plus-size models in the show, which was a sign of things to come, as the collection goes up to XL. Prices start at Rp 169,000 (US$11.99) for a blouse and top out at Rp 329,000 for a maxi dress, which signifies that Barli is aiming at the lower end of the spectrum and charging below the usual for international fast fashion. Some designers are of the opinion that designing cheap, affordable clothes is harder than high...