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Instagram changes nudity policy after campaign by plus-sized Black model

Instagram will introduce a new nudity policy this week following a campaign by a Black British plus-sized model, who said the removal of images showing her covering her breasts with her arms betrayed "racial biases" in its algorithm.

Rachel Savage (Reuters)
London, United Kingdom
Tue, October 27, 2020

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Instagram changes nudity policy after campaign by plus-sized Black model Instagram will introduce a new nudity policy this week following a campaign by a Black British plus-sized model, who said the removal of images showing her covering her breasts with her arms betrayed 'racial biases' in its algorithm. (Shutterstock/Nopparat Khokthong)

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nstagram will introduce a new nudity policy this week following a campaign by a Black British plus-sized model, who said the removal of images showing her covering her breasts with her arms betrayed "racial biases" in its algorithm.

 
 
 
 

 
 
 
 
 
 
 
 
 

WE FUCKING DID IT!! @ginamartin @alex_cameron and I...we changed an Instagram policy! Look what happens when three women set out to change the world! We have put our heart and souls into this campaign and to see it come to fruition is insane! The observer newspaper (which is out today) has covered the campaign from the beginning and have written another article which highlights the hard work Gina, Alex and I have done (although it states they launched the campaign) this is in fact not the case as Gina, Alex and myself strategised for three months to ensure a change would happen. Hang tight for the full details of the policy change, as I will be detailing more information soon. We worked very hard on this and managed to get Instagram and @mosseri attention and there's still a lot of work to be done, as black plus sized women continue to be censored in many ways; and white women STILL tried to hijack and make it their campaign. There is of course a huge racial imbalance in the algorithm that still exists as white bodies are promoted and don't have to worry about censorship of their posts but black bodies still have to justify presence on the platform, this has also been brought to Instagrams attention! But when we put our minds to it... we can achieve literally ANYTHING!! I’d like to thank the 16 amazing humans that put their names to our open letter and that helped us push our campaign forward! The Instagram policy changes on the 28th, it outlines the difference between 'breast holding' or 'cupping' which is a celebration of body and 'breast grabbing' which is deemed to be pornographic, these images are censored to protect underage users but this policy change should allow them to better differentiate self expression/ art from pornographic content. Hopefully this policy change will bring an end to the censorship of fat black bodies. The last three have been absolutely wild to say the least but we move and move things we did! 🙌🏽💫

A post shared by Nyome Nicholas - Williams (@curvynyome) on

The photo-sharing app said it would now allow pictures of women holding, cupping or wrapping their arms around their breasts - adjusting previous guidelines that led to the removal of some such images on the grounds they were pornographic.

"It may take some time to ensure we're correctly enforcing these new updates, but we're committed to getting this right," an Instagram spokeswoman said, acknowledging that it had incorrectly removed pictures of Nyome Nicholas-Williams.

"Hearing her feedback helped us understand where this policy was falling short, and how we could refine it," the spokeswoman said in an emailed statement.

Nicholas-Williams welcomed the company's decision and said she would continue to monitor the platform to make sure the new guidelines were implemented.

"Overall I'm very glad about the policy change and what this could mean for Black plus-size bodies," she told the Thomson Reuters Foundation.

Read also: Instagram apologizes for removing images of Black British model

Instagram, which is owned by Facebook, apologized last month to Nicholas-Williams and said it would update its policy, amid global concern over racism in technology following the global Black Lives Matter protests this year.

Instagram has not responded directly to charges of racial bias, but said: "Separate to this policy change, earlier this year we committed to broader equity work to help ensure we better support the Black community on our platform."

The platform said the prior ban on breast-squeezing images had been incorrectly applied when Nicholas-William's photos were first taken down in July, and that the policy overhaul aimed to ensure all body types were "treated fairly".

Gina Martin, a feminist activist who worked with photographer Alexandra Cameron and Nicholas-Williams on their #IWantToSeeNyome campaign, said they had met Instagram CEO Adam Mosseri and been consulted on the new policy.

"It's rare that communities that are marginalized and misrepresented on Instagram get to have this kind of literally direct and one-on-one consultation with the CEO... it's rare that you're this involved in a policy change."

"It's a really nice example of what happens when women get together," said Martin, who successfully campaigned for "upskirting" - covertly taking intimate photos of someone without their consent - to be criminalized in Britain. 

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