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Therapy through homemaking? ‘Cleanfluencers’ are the pandemic era's influencers
As more people are forced to stay at home because of the public activity restrictions (PPKM), more are finding peace of mind by cleaning their homes.
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Based on passion: Kaka's living room represents her passion for homemaking (Personal collection/Courtesy of Kartika Arifin)
JP Staff
Jakarta
Household chores can be repetitive and boring, but people are starting to see the need to organize their living spaces as they stay home more often.
This is one of the reasons behind the surge of “cleanfluencers”, with their aesthetic Instagram posts depicting tidy spaces, organized storage and clean floors.
Syifa, 27, is one of those cleanfluencers. The mother-of-one has been building her Instagram account since March 2021 and now has over 2,000 followers. “I was inspired by South Korean moms who share their daily activities on YouTube,” she said. “I thought that I could share my homemaking experience too, with the hope that others can benefit from them.”
She goes by the handle @ibunyadhatu (Dathu’s mother), where she shares various home-keeping tips, from how to organize the fridge to getting rid of stains on walls. She often takes her followers’ suggestions on what to talk about in her IG stories. Surprisingly, enthusiasm is high, even for the most trivial things.
Syifa also shares tutorial videos and recommendations on the best cleaner brands and home appliances and where to buy them.
