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Jakarta Post

Brazilian Wax to pick up in Jakarta

Jakarta   /   Sun, February 3 2008   /  02:29 pm

"I love it. I swear by it." Those words, attributed to Desperate Housewives star Eva Longoria, were painted on the ceiling of a new shop in a south Jakarta mall. Why are the words there? To convince the woman lying in bed and staring up at the ceiling that she had made the right decision to get the oh-so-daring Brazilian Wax. And if the stinging pain makes her doubt Eva, words from other celebrities (Gwyneth Paltrow: "Brazilian Wax changed my life!") also adorn the ceiling for added conviction. "Those words are for moral support for the woman," said Singaporean Cynthia Chua, 35, the mastermind behind the new grooming shop Strip and Browhaus in Senayan City. Strip: The Ministry of Waxing is Cynthia's grooming shop, focusing on hair elimination, especially Brazilian Wax, while Browhaus focuses on eyebrow construction. Both are owned by Cynthia. After opening four Strip sho...