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Jakarta Post

The reign of Local Brands

  • Triwik Kurniasari

    The Jakarta Post

Jakarta   /   Sun, May 29 2011   /  08:00 am

Crazy about fashion from international designers and labels? It’s time to change your mind, as Indonesian brands are on the rise, offering cool, trendy and quality products.

Are you someone who is willing to spend millions of rupiah to get the latest Louis Vuitton signature purse or Hermes handbag in the hopes that these accessories might boost your social status?

Are you one of those people who doesn’t mind flying to neighboring countries to get the newest edition of Chanel’s tweed dress or Armani’s fall/winter suit so you can show and tell your buddies how up-to-date you are?

There’s nothing wrong with the international brands, which are crafted and created artistically and skillfully by talented, top-level designers.

The question is, why don’t you spend the money to buy fashion items or accessories made by local designers that offer much more r...