The rise of a new generation of affordable smartphones will likely change how Indonesians access the Internet and conduct business, global market research firm TNS says.
Indonesia boasts the world’s second largest number of Facebook users and the third largest number of users of Twitter. However, research conducted by TNS found that although 87 percent of Indonesians who go online have social networking site accounts, only 14 percent access the sites daily, far below the global average of 46 percent.
TNS Global Technology Sector managing director James Fergusson said the firm’s survey showed that many Indonesians still relied on either Internet cafes or old generation smartphones to access the Internet.
“The inconvenience of getting to Internet cafes and the cluttered operating systems of old generation smartphones affect the frequency of Internet access and so...