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Jakarta Post

Honda eyes larger share in premium bike market

  • The Jakarta Post

Jakarta   /   Fri, July 1 2011   /  08:00 am

Motorcycle manufacturer PT Astra Honda Motor (AHM) launched its sporty new entry in the Honda CBR series on Thursday, which is intended to strengthen its foothold in the premium sport bike market.

“The launch of the new CBR150R is our strategy to strengthen our image in the premium sport bike market. It was developed to inspire Grand Prix racing in riders,” Yusuke Hori, Astra Honda Motor (AHM) president director, said.

In February, Honda launched another model, the CBR250R, which has already sold more than 3,000 units in the first three months. Honda also has other sport bike models, including the Honda Tiger and Honda Megapro.

AHM lists its CBR150R for Rp 33 million (US$3,861) per unit and the CBR250R for Rp 39.9 million
per unit.

In the premium sport bike category in Indonesia, Honda’s CBR series has a strong competitor in the Kawasaki Ninja 250R...