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Indonesian men dominate Harbolnas shopping fiesta
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Count down: Thousands of visitors wait for the start of a gala organized by Chinese e-commerce Alibaba Group to kick start its 11.11 Global Shopping Festival, the world's largest e-commerce event, which ran for 24 hours starting at midnight on Nov. 11 in China. (JP/Esther Samboh) (JP/Esther Samboh/JP/Esther Samboh)
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ational Online Shopping Day (Harbolnas), held from Dec. 12 to 14, saw male customers digging deep into their pockets, as data showed that they dominated the country’s largest online shopping festival.
Marketing research firm Nielsen Indonesia said Monday data suggested that 69 percent of Harbolnas shoppers were men, most of whom were on the hunt for electronic gadgets.
“There was an increase of male consumers by about 4 percent compared to last year’s Harbolnas. We can see it from the high number of gadget purchases during the event,” Nielsen Indonesia director Rusdy Sumantri said on Monday.
(Read also: Indonesia’s ‘Single’s Day’ books Rp 3.3 trillion in sales)
Rusdy said male customers had also spent money on fashion products.
Indonesian e-commerce players booked a total transaction value of Rp 3.3 trillion (US$247.5 million) during this year’s Harbolnas. The sales figure was higher than the Rp 2.1 trillion collected during last year’s event.
The fashion industry reaped the biggest proportion of total transaction value with 68 percent, followed by technology, electronic and travel industry.
This year was Harbolnas’ fifth, with sales and interest growth increasing every year. The annual event resembles Alibaba Group's Global Shopping Festival, the world's biggest online shopping day of the year held on Single’s Day, the Chinese holiday for single people. (hwa)
