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Jakarta Post

Who buys from modern grocery retail stores?

Jakarta   /   Wed, November 15 2017   /  01:19 am

A century ago, the self-service grocery retailing format was born. It was considered “modern” because relative to full-serve mom-and-pop stores, consumers could touch and feel a vast selection of products in a clean and pleasant ambience, and complete the shopping experience without having to interact with a storekeeper.

Fast forward to today. The mention of modern retail might conjure up images of online ordering and doorstep delivery of any item you need to make dinner. Indeed, online food retailing is growing fast in much of the western world, but is yet to pick up steam in much of Asia.

And what is considered modern in one country may be viewed as traditional in another. For instance, while self-service large format stores are a common sight in some Asian countries like Singapore, they are a fairly new phenomenon in emerging Asian markets as India, Indonesia and th...