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Executive column: Unlocking Indonesia’s market potential in cloud computing

Davian Omas (JP)As one of the world’s leading players in cloud technology, United States-based tech giant Oracle is on a journey to integrate emerging technologies in all of its cloud layers and strengthen its presence in Asia

The Jakarta Post
Tue, April 23, 2019

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Executive column: Unlocking Indonesia’s market potential in cloud computing

Davian Omas (JP)

As one of the world’s leading players in cloud technology, United States-based tech giant Oracle is on a journey to integrate emerging technologies in all of its cloud layers and strengthen its presence in Asia.

Oracle is a provider of cloud platforms and enterprise applications in Indonesia. Online marketplace Bukalapak, one of its Indonesian clients, has used Oracle’s cloud applications since January.

Recently, Davian Omas, the managing director of PT Oracle Indonesia, gave insight into the company’s strategy to integrate new technology and its vision on the global cloud market, including Indonesia, in an interview with The Jakarta Post’s Stefanno Reinard Sulaiman. Below are excerpts from the interview.

Question: What’s Oracle’s view on the cloud market in Southeast Asia?

Answer: Southeast Asia is an important part of our business with promising growth potential. According to the Organization for Economic Cooperation and Development’s (OECD) Medium-Term Projection Framework (MPF-2019), Southeast Asia’s GDP is forecast to grow at 5.2 percent [per year] in the 2019-2023 period, faster than the rate posted in 2012-2016.

As the economy is growing, interest in cloud [computing] is also rising, including in Indonesia, as businesspeople need to embrace innovation and digital transformation to improve efficiency and competitiveness to compete in the growing market.

What is the position of Oracle in the Indonesian cloud market?

Oracle is a global leader in cloud platform and enterprise applications. We have been in Indonesia since 1995, and we have served clients across various industries and regions. Our customers in Indonesia include JNE and Bukalapak.

How much is your investment to expand your business in Indonesia?

Unfortunately, we do not break down our investment numbers by region. Globally, we invested US$6.1 billion in fiscal year 2018 in research and development (R&D) and innovation.

Are there specific targets for the Indonesian market in the next five years, and how can you achieve them?

Emerging technologies are disrupting old paradigms and unleashing new opportunities. Oracle has embedded innovative technologies in every aspect of [its] cloud, enabling companies of every size to reimagine their businesses, processes and experiences.

In the next five years, we hope to continue the education process of businesses in Indonesia on the benefits of the cloud, regardless of enterprise size or where they are in their journey to the cloud.

What is Oracle’s view on the connection between data policy in Indonesia and Oracle’s cloud business in the country?

Oracle is committed to promoting data privacy and security for our customers, partners and employees around the world. We provide data privacy and information protection awareness training to employees, which defines how customer and employee information should be managed. As mentioned, a customer is in charge of what information is shared with Oracle and the context in which it is shared with Oracle.

Does Oracle also provide hybrid cloud technology in Indonesia, which keeps half of the data storage in the client’s place?

Yes, Oracle is all about choice. We have options available for customers to take advantage of emerging technologies from any point, whether new cloud deployment or hybrid implementations. One such option is Cloud at Customer, where Oracle provides a public cloud behind the customer’s firewall. The customer stays in control of their data while Oracle delivers and manages the services based on how the customer wants to operate.

What is the challenge for Indonesia to advance in the cloud industry?

The education of our customers on the benefits of the cloud is still a key [aspect]. It is both a challenge and an opportunity. While customers are open and eager to embrace digital transformation, the cloud is still a question mark to many due to concerns of data security.

In a global perspective, what is the direction of the cloud industry going forward?

Today, we’re seeing emerging technologies and automation permeate every aspect of life. The real opportunity of these technologies — which include artificial intelligence (AI), machine learning, the internet of things, blockchain and human interfaces — is to enable our customers to embrace innovation.

Our strategic approach is to make new emerging technologies pervasive throughout all of our cloud layers. This means that Oracle has implemented emerging technologies, such as AI and ML, into all of [its] business applications, platform services and infrastructure. AI and ML should not be sold separately.

Oracle Cloud Infrastructure (OCI) serves as the foundational layer for Oracle Autonomous Database (OAD) as well as for Oracle’s platform and application services. It is a second-generation cloud infrastructure designed to run any enterprise application and workload securely in the cloud.

In a single offering, OCI combines the flexibility and cost benefits of a public cloud with the predictability and control of an on-premises environment. With the introduction of OAD, the industry’s only self-driving, self-securing, and self-repairing database, Oracle is again revolutionizing how data is managed.

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