The Jakarta Post
Online marketplace Blibli.com launched on Wednesday its fourth annual entrepreneurship competition named The Big Start Indonesia to help small and medium enterprises (SMEs) go online and boost their growth.
The competition was aimed to support the government’s campaign to increase the number of SMEs entering online platforms, deputy chief marketing officer Andy Adrian said.
Last year, several government institutions and six online marketplaces launched a national campaign called "Ayo UMKM Jualan Online" (Let SMEs Sell Online) to encourage 8 million SMEs to go online by 2020.
According to Cooperatives and Small and Medium Enterprises Ministry marketing service director Emilia Suhaemi, the goal of the campaign was to support the development of SMEs by helping them expand their marketing online. SMEs, contributing 62.5 percent to gross domestic product (GDP), are the backbone of the Indonesian economy.
Andy said that Blibli.com was targeting 6,000 SMEs to take part in this year’s competition to win Rp 1.3 billion (US$ 91,000) in the form of capital.
Besides offering fresh funds for the winners, Blibli.com will also provide training for the 20 finalists on business knowledge, marketing and improvement of product quality. All the 6,000 participants will also be promoted in Galeri Indonesia, a subdomain in Blibli.com specially designed for the creative industry.
“We will teach the participants on marketing 4.0, an approach that harnesses the power of collaboration, networking and synergy between online and offline platforms, in order to expand their businesses in the digital era,” Andy said.
Blibli.com will also help the winners enter the international market through business exhibitions to be held by the Industry Ministry in several countries in Europe and America. It will also give the winners opportunities to collaborate with 15 companies that have established their own brands in increasing product exposure.
At Wednesday’s grand launch of The Big Start Indonesia in Jakarta, subdirector for the development of the digital economy, transportation, tourism and trade Soemarno of the Communications and Information Ministry said that he hoped the competition would be able to promote SMEs and help them penetrate the international market.
“The Communication and Information Ministry will continue its collaboration with Blibli.com to help SMEs succeed and, in turn, support the country’s economic growth,” Soemarno said. (nal)