GrabFood, a food delivery service operated by ride-hailing app giant Grab, recorded threefold growth in gross merchandise value (GMV) in the first half of this year, making it the largest food delivery platform in terms of GMV in Indonesia.
GrabFood Indonesia marketing and new businesses head Ichmeralda Rachman claimed that GrabFood had enjoyed three to fourfold GMV growth in Jakarta and a number of other cities in the first half compared to the same period last year.
“Based on our internal data, Bandung [in West Java] and Surabaya [in East Java] have experienced the highest growth this year. Furthermore, the number of merchants under GrabFood has also doubled this quarter compared to same time last year,” Ichmeralda said during the launch of GrabFood’s new program GrabFood Signature in Jakarta on Wednesday.
However, she was reluctant to reveal the value of GMV made through the GrabFood delivery service.
Meanwhile, the head of GrabFood Indonesia Demi Yu said at the same event that with the sharp growth in the first half GrabFood became the largest food delivery platform in terms of GMV in the country.
According to a survey conducted by global market research firm Kantar on Indonesia’s food delivery sector, 58 percent of consumers in Indonesia chose GrabFood as their most frequently used food delivery platform, the head of GrabFood Indonesia, Demi Yu, said, adding that the survey was conducted in 10 cities between July and September this year.
GrabFood Signature was launched as part of the company’s efforts to further expand its food delivery service. The new program enables consumers to select unique menu items from their favorite partners, which are exclusively available to GrabFood customers.
GrabFood has collaborated with more than 60 merchants across Indonesia to codevelop new signature menu items that are not yet widely sold by the restaurants. In the initial phase, more than 100 GrabFood Signature items will be available in more than 600 outlets in 11 cities such as Jakarta, Bandung, Surabaya, Makassar in South Sulawesi and Medan in North Sumatra.
Some of GrabFood Signature’s partners include Burger King, Kopi Kenangan, Kopisoe, Bebek and Kepahiang Babase in Jakarta; Se’I Sapi Lamalera in Bandung; Pesenkopi in Surabaya; Big Bananas in Makassar; and Zeribowl in Medan. (bry)
Editor's note: This article has been revised to change "third quarter" to "first half" and "transactions" to "GMV" in the first, fourth and fifth paragraph.