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BCA, JCB target Indonesian holidaymakers with new credit card
BCA and JCB are looking to capitalize on the rising number of Indonesian holidaymakers visiting Japan.
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BCA logos are displayed at a travel fair. The bank expects to issue 25,000 BCA-JCB Black cards and capture Rp 400 billion (US$28.56 million) in transactions in the first 12 months following the card’s launch. (Courtesy of Singapore Airlines/File)
B
ank Central Asia (BCA) and JCB International launched on Monday the BCA-JCB Black, a new credit card that targets Indonesian travelers to Japan.
BCA is publicly listed and Indonesia's largest private bank by market capitalization, while JCB International is the subsidiary of Japanese credit card company JCB Co. and manages its international operations.
BCA president director Jahja Setiaatmadja said in Jakarta during the product launch that the increasing number of Indonesians travelers to Japan was a lucrative new market for the new BCA-JCB Black credit card.
“Around 400,000 Indonesians traveled Japan last year, and that figure will only rise. Furthermore, there is the Summer Olympics in Tokyo next year, which will be a good opportunity for us,” said Jahja.
According to the Japan National Tourism Organization (JNTO), Indonesian tourist arrivals in Japan increased 2.3 percent year-on-year to 25,000 in September 2019.
BCA expected to issue 25,000 BCA-JCB Black cards and capture Rp 400 billion (US$28.56 million) in transactions in the first 12 months following the card’s launch.
JCB International president Kimihisa Imada said at the same event that the two companies were offering certain incentives for new cardholders, such as discount promotions for dining and transportation.
“The launch of [the new credit card] will be a remarkable step forward to increase our presence in Indonesia,” said Imada.
JCB has previously issued credit cards with state-owned lenders Bank Mandiri, Bank Rakyat Indonesia (BRI) and Bank Negara Indonesia (BNI), as well as with private banks Bank CIMB Indonesia and Maybank Indonesia.
