TheJakartaPost

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post

Iconic banners of ‘pecel lele’ vendors symbol of Lamongan people’s struggle

  • News Desk

    The Jakarta Post

PREMIUM
Jakarta   /   Thu, March 12, 2020   /  01:11 pm
The Jakarta Post Image
Hartono, 50, paints a pecel lele banner in his workshop in Pekayon, Bekasi, West Java on March 11. 2020. The demand of pecel lele banners in the capital is still strong amid the rise of digitally-printed banners. (JP/Galih Gumelar)

A common sight in Jakarta are the many food stalls displaying banners featuring images of catfish and chickens that are set up on sidewalks, enlivening the capital city’s frantic streets every evening. While famous for their pecel lele (fried catfish), the vendors, who typically come from Lamongan, East Java, also serve pecel ayam (traditional fried chicken) and soto ayam (chicken soup served with noodles). The dishes are common favorites among Jakartans, with customers typically paying less than Rp 30,000 (US$2.14) per portion. Customers have probably also noticed that these stalls display similar banners, even if they have no relation to each other. The banners, which are usually placed at the front and two sides of each stall, always consist of a white background, with striking-colored lettering and images of catfish and chickens to repre...