The Jakarta Post
Snapchat parent company Snap Inc. plans to open an office in Singapore this year – its first office in Southeast Asia – in a bid to expand and streamline its services in the region.
The company has appointed former Asia-Pacific senior director and head of instant messaging application Viber, Anubhav Nayyar, to join Snap Inc. and lead the expansion in Southeast Asia.
However, the technology company said it would build a physical presence only after the COVID-19 pandemic had subsided.
“We are eager to collaborate with local partners and community in celebrating the rich diversity of Southeast Asia,” Nayyar said in a statement on Thursday.
He went on to say that Southeast Asia had become an important market to the company as it rolled out several initiatives in the last 12 months, such as localizing augmented reality (AR) during Lunar New Year and offering the Lens Studio workshop at the University of Indonesia.
Snap Inc. Australia and New Zealand, Southeast Asia and Hong Kong general manager Kathryn Carter said the expansion presented an opportunity for multinational brands to advertise with them as Snapchat had reached 85 percent of the 13-to-24-year-old Australian nationals and had a growing market in Southeast Asia.
“We are committed to helping brands to expand their advertisement at the local and regional level especially in helping companies recover post-pandemic,” she said. (eyc)