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ONE Championship to air on Brazil’s prime time following mega deal with Globo
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he world’s largest martial arts organization ONE Championship announced last week a broadcast partnership with Globo’s Combate as the exclusive distributor of its live martial arts events in Brazil.
Globo is the largest commercial television network in Latin America with an approximate reach of 200 million viewers across its free-to-air, digital and pay TV channels.
The multi-year agreement, set to commence in January 2023, calls for 12 events to be broadcast annually live in prime time.
“ONE just got even bigger! I am thrilled to announce that Globo is the new home of ONE in Brazil!” ONE CEO and chairman Chatri Sityodtong posted on Facebook on Friday, noting that Globo is the leading provider of premium combat sports content in Brazil through its pay-per-view channel, Combate.
“With this new exclusive multiyear partnership, ONE events will be shown live in prime time in Brazil. BOOM!!!” he added.
The latest deal marks another significant growth for ONE this year as the Singapore-based organization previously sealed broadcast partnerships with some of the biggest and most prestigious broadcasters in the world, namely Amazon’s Prime Video in North America and beIN SPORTS in the Middle East.
From these three channels alone, ONE can reach over 450 million subscribers.
Read also: ONE Championship, Prime Video ink multiyear deal to stream live events in North AmericaSityodtong also added that ONE is already broadcasted live on free-to-air, digital and pay TV platforms in 154 countries around the world. The latest Nielsen’s industry report ranks ONE among the world's top 5 largest sports media properties in terms of viewership and engagement.
Rafael Gruenbaum, head of Combate, said that the deal was in line with the company’s goal in providing premium and curated combat sports content to its audience.
“The agreement with ONE Championship, which brings incredible live events and a great roster of Brazilian athletes, reinforces Combate’s objective in giving our Brazilian audience the very best of combat sports. We are very pleased with this partnership with ONE. It’s a great step in a path of expanding our portfolio to all martial arts,” he said.
Presenting various spectrums of martial arts, ONE features an extensive roster of Brazilian star athletes, including former ONE bantamweight world champion John Lineker, ONE atomweight Muay Thai world champion Allycia Hellen Rodrigues, former ONE flyweight world champion Adriano Moraes, former ONE bantamweight world champion Bibiano Fernandes, ONE heavyweight contender Marcus “Buchecha” Almeida and grappling legend Andre Galvao.
This article was published in collaboration with ONE Championship.
