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View all search resultsDomestic players must adapt agilely and effectively to a noticeable shift in segment-specific consumer behavior amid weaker purchasing power, whether to more affordable products or reduced spending, including strategic marketing that takes a balanced approach to incorporating both online and offline channels.
Retailers are seeing a later-than-usual pickup in seasonal sales this year as consumers appear more cautious with their spending, while industry associations say the delayed momentum could carry over past the year-end and into early 2026.
Retailers have suffered an estimated Rp 500 billion (US$33 million) in lost sales over five days of unrest, while small businesses saw revenue plunge by up to 90 percent as demonstrations disrupted operations and supply chains.
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