The Jakarta Post
New York City's Times Square at night. The Tourism Ministry has promoted Indonesian tourism in Times Squares in New York City, the United States, through three billboard ads in a bid to lure more tourists to the archipelago. (Shutterstock.com/Eileen_10)
The Tourism Ministry has promoted Indonesian tourism in Times Squares in New York City, the United States, through three billboard ads in a bid to lure more tourists to the archipelago.
The ministry's deputy minister for international marketing I Gde Pitana said the place was chosen due to it being one of the globe's busiest crossroads, earning the title “The Crossroads of the World.”
“The place is also the center of the world’s entertainment industry,” he added.
The ads that runs from May to June shows images of women carrying gebogan (Balinese offerings), Komodo dragons and Raja Ampat.
Elizabeth Hutagaol, the ministry's media communications head for foreign tourism marketing development, said the images were chosen based on the preference of American tourists.
“We showed images of Raja Ampat and Komodo so that people know Indonesia has more to offer than just Bali,” said Elizabeth.
“Every year, about 39 million people, including foreign tourists, walk through Times Square,” she added.
This is not the first time Indonesia promoted the Wonderful Indonesia brand in Times Squares. Similar advertisement strategies were done back in October last year. (kes)
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