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British Airways’ 'price prejudice'
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British Airways will implement a new boarding system, starting on Dec. 12. (Shutterstock/EQRoy)
British Airways announced on Monday that it would board passengers based on the price of their tickets, starting from Dec. 12.
The highest paying passengers will be allowed to board the airplane first, while the lowest paying passengers will have to wait till last. According to Business Insider, the procedure is common in the United States, but not common in Europe.
Read also: British Airways apologizes after Canadian family bitten by bed bugs on flight
Twitter was abuzz with people proclaiming the new procedures would promote a class-based system.
Flying BA? Bought the cheapest European ticket? From 12 Dec, you'll be last to board the plane
One passenger says: "It's very Kardashian, ostentatious about wealth and status. Everyone will know how much money you've got based on where you are in the line"https://t.co/YMgb3a18IW
— Simon Calder (@SimonCalder) November 18, 2017
People are shocked British Airways wants to divide its passengers into classes? Sounds pretty British to me. https://t.co/rKV8FnETKC
— nicholaskmc (@nkmccallum) November 21, 2017
In my experience @British_Airways service is now worse than #budget without budget prices and customer services make complaining as hard as possible, abrogate responsibility & offer regulatory minimum at best, whilst showing mock concern. #BritishAirways @Flight_Refunds
— Adrian Faiers (@AdrianFaiers) November 20, 2017
A spokesperson for the airline told the BBC the new system would help speed up the boarding process and make it simpler for customers to understand. Partners of British Airways, such as American Airlines, Qatar and Iberia, have reportedly used the boarding system for years. (ezr/asw)
