The Jakarta Post
Plane spotters take photographs of an AirAsia A320 Airbus as it prepares to land at the Kuala Lumpur International Airport 2 (KLIA 2) in Sepang on May 5, 2017. (AFP/Manan Vatsyayana)
Low-cost carrier AirAsia's latest means of collaboration with a social organization (RED) is an interesting one: a burger.
Created by Thai chef Hong Thaimee, who now resides in New York, United States, the so-called INSPI(RED) Burger boasts East-meets-West-flavored meat made of chicken and ingredients like fish soy sauce, lime leaves, sereh (citronella), Thai prik noom (green chili mayonnaise sauce), purple cabbage and tomatoes, all wrapped in red bit fruit bread.
We’re teaming up with @AirAsia and @RED Chef Ambassador Hong Thaimee in the fight to #endAIDS with a life-saving burger. The INSPI(RED) Burger is available on Santan flights & 10% of each burger sold will go to support HIV/AIDS programs in ASEAN. 📸: @AirAsia pic.twitter.com/B6Rgkcr0Mt— (RED) (@RED) July 2, 2019
Ten percent of the price paid for each burger, available for purchase from Santan, the carrier's inflight menu, is to be donated to the Global Fund foundation that helps HIV/AIDS mitigation programs in ASEAN countries.
"This collaboration makes me happy as [I'll be able to introduce] the taste of foods in my hometown in Chiang Mai to AirAsia's 8 million passengers each month," said Thaimee, who also serves as (RED) ambassador, in a statement.
Meanwhile, (RED) COO Jennifer Lotito said she is hopeful that the product could help increase public awareness about AIDS.
The INSPI(RED) Burger, available for purchase on the website during or after buying flight tickets to all destinations except those operated by AirAsia India and AirAsia Japan, is priced at Rp 36,900 (including beverage). (ayr/kes)