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Indonesian creative minds to take part in SXSW
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Indonesian participants are expected to have the opportunity to collaborate with the biggest minds in the creative industry at this year's SXSW. (Shutterstock/File)
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ndonesian creative industry players are set to participate in the SXSW (South by Southwest Conference and Festival) in Austin, US, from March 10 to 19.
Local indie musicians Lightcraft, The Trees and The Wilds as well as Kimokal will represent Indonesia in the music festival section of the event.
Lightcraft vocalist Imam Wisaya Surataruna told The Jakarta Post that the indie rock-dream pop group was currently preparing a concept for its upcoming live performance. “The journey will be an arduous one, and we will have to be at our toughest mentally to ensure we perform well,” he said, adding that the group planned to present at least one new song on the stage.
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Meanwhile, tech start-ups AR & Co, PicMix, GDP Venture, Em-Tek and Go-Jek are slated to represent the country in the festival's Interactive Trade Show section. Go-Jek marketing executive Piotr Jakubowski is scheduled to host a talk show titled “Think & Act Local: Out-Innovating Global Competition” on March 11. Jakubowski said his presentation would be about how local companies could compete on the global scene, focussing on Go-Jek’s ride-hailing concept that started with motorbike taxis.
Digital accelerator start-ups, namely Qlue, Happy5, Kostoom, Kuassa and Dreadout, will be featured in the exhibition's Indonesian pavilion as well. Curator Edi Taslim said the five start-ups were selected based on their global appeal, distinctive Indonesian characteristics, local production as well as ability to compete on the global scene.
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“We choose the ones that could show that Indonesia is a serious market, not only as a consumer but also as a producer,” Edi said.
Most of the Indonesian participants at the SXSW are said to receive financial and technical support from the Creative Economy Agency (Bekraf).
Established in 1987, the SXSW highlights interactive technology as well as the film and music industry. Approximately 87,000 participants from all over the world are expected to participate in the event through more than 2,000 sessions this year. (kes)
