The Jakarta Post
The prolonged COVID-19 pandemic with its devastating social and economic effects has forced business leaders to face their toughest leadership test, as they are challenged to achieve business sustainability so that their company can survive the health crisis.
A leader has to be able to cope with various challenges and come up with creative and innovative ideas to enable the company they lead to move forward and grow.
Based on this assessment, state-owned Bank Rakyat Indonesia (BRI) president director Sunarso has successfully spurred innovations and creativity in the bank. Under his leadership, BRI has played an important role in supporting the government’s programs to speed up Indonesia’s economic recovery.
Under Sunarso’s leadership, BRI’s vision and mission on social issues and development were successfully executed. He also has the ability to safeguard business sustainability and increase the lender’s long-term business through innovation and creativity.
This explains why Sunarso was named Best CEO of the Year in the Sustainable Development Goals Contribution category in a program called the 2020 People of the Year Awards held by private television station Metro TV on Nov. 18. People of
The award show is an annual event held as a form of appreciation for inspiring figures that have made a contribution to building the country. The Best CEO of the Year award goes to leaders of companies that are listed on the Indonesia Stock Exchange (ISX), enabling their accountability and performance to be accessed transparently.
Unlike last year, this year’s event saw the board of judges taking the COVID-19 pandemic into consideration in determining the winners, how the figures managed to create breakthroughs or innovative steps to weather and survive the threats of the crisis, how they are able to serve as an example in their adherence to health protocols and how they keep caring for people amid the pandemic.
The 2020 People of the Year Awards comprise five categories: Best Government Officer, Best CEO of the Year, Best Social Media Movement of the Year, People of the Year and Lifetime Achievement.
Social and economic values
Sunarso extended his thanks for the award, which he dedicated to BRI employees across the country, who never gave up and were able to adapt to the many challenges brought on by the COVID-19 pandemic.
“The thing that I highly appreciate about the award is that it recognizes the hard work of all BRI staff members across Indonesia, who remain committed to salvaging the micro, small and medium enterprises [MSME] amid the ongoing pandemic,” he said.
Bank BRI, he added, was committed to upholding the implementation of social and economic values in operating its business. For this reason, BRI continues to enhance the quality of its services to the public, especially the MSMEs segment.
The implementation of social and economic values can be conducted simultaneously. This year, BRI has proven that it can successfully provide top-tiered financial services for all its customers, especially those in remote areas, and at the same time, manage to retain its profitability.
MSMEs are Bank BRI’s primary focus because of their significant contribution to the national economy. These businesses contribute 68 percent to Indonesia’s gross domestic product (GDP) and absorbs 97 percent of the national labor force.
“So, in coping with the ongoing crisis, salvaging MSMEs means salvaging the absorbance of Indonesia’s manpower. This also means that we can safeguard the government’s endeavors to deliver prosperity to the people,” Sunarso said.
For more information on Bank BRI, visit bri.co.id.