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AIA Vitality & Kopi Kenangan Promote "Merdeka Bergerak" to Celebrate Indonesia Day!
To celebrate Indonesia’s 79th Independence Day, AIA Vitality has partnered with Kopi Kenangan for the "Merdeka Bergerak" campaign from Aug. 16 to 19. This campaign encourages AIA Vitality users to lead healthy lifestyles and offers users who earn points eight vouchers worth Rp 17,000 each for drinks at Kopi Kenangan.
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o celebrate Indonesia’s 79th Independence Day, AIA Vitality has partnered with Kopi Kenangan for the "Merdeka Bergerak" campaign from Aug. 16 to 19. This campaign encourages AIA Vitality users to lead healthy lifestyles and offers users who earn points eight vouchers worth Rp 17,000 each for drinks at Kopi Kenangan. The collaboration not only celebrates Independence Day but also supports active living and community togetherness. AIA Vitality, integrated with AIA's insurance products, supports a healthy lifestyle by rewarding good habits. With 30,000 members, the program has made a significant positive impact. By June 2023, 73 percent of members reduced glucose levels, 63 percent achieved healthier blood pressure, 33 percent lower cholesterol levels and 13 percent improved their Body Mass Index (BMI) values.
“We are thrilled to partner with Kopi Kenangan, a brand that has become an integral part of many people's lives in Indonesia. Through 'Merdeka Bergerak,' we aim to inspire AIA Vitality members not only to maintain their health but also to share and enjoy moments of happiness with those around them. This collaboration is also part of our ongoing commitment to fulfilling AIA’s mission of helping millions of families in Indonesia live healthier, longer, better lives,” Jong Wie Siu, head of AIA Vitality, stated.
Ananditha Mayasari, head of marketing at Kopi Kenangan, added, “Kopi Kenangan always strives to be part of the important moments in the lives of customers in Indonesia. The partnership with AIA Vitality during Independence Day provides us with the opportunity to contribute to celebrating togetherness in a healthy and enjoyable way. We hope this campaign will enhance the spirit of unity during the Independence Day celebrations.”
AIA Vitality reaffirms its commitment to enhancing users' health journeys with meaningful rewards through its partnership with Kopi Kenangan. This collaboration highlights that a healthy lifestyle can be enjoyable and fulfilling. Jong Wie Siu notes that the partnership expands reward options and aims to inspire more people to stay active and healthy in a fun way, supporting a healthy, protected life.
For more information about AIA Vitality and the partnership with Kopi Kenangan, visit AIA’s official website at https://www.aia-financial.co.id/id/health-and-wellness/aia-vitality/download-center/double-activation-reward-kopi-kenangan or through the AIA Vitality app.
