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Executive Column: Lumina CEO promises edtech for blue-collar workers
Lumina CEO Aswin Andrison wants to shake up the employment services market with payroll management and education for an underserved segment.
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Lumina cofounder and CEO Aswin Andrison. (Lumina/-)
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em>Indonesia is home to some 131 million workers, more than 80 million of whom are blue-collar. Yet job-seeking platforms and headhunters mostly cater to white-collar professionals. A local start-up wants to change that.
Lumina, an employment forum app, is in the business of helping Indonesia's blue-collar workers find jobs. Established in September 2021, the company received an undisclosed amount of seed funding in January.
Lumina cofounder and CEO Aswin Andrison spoke with The Jakarta Post’s Eisya A. Eloksari on Tuesday about the company’s vision and goals for the future.
Question: What inspired you to create Lumina, and what problems is Lumina trying to solve?
Answer: When my start-up, Stoqo, closed down in 2020 due to the pandemic, former employees were still looking out for each other through a WhatsApp group, and this inspired me to create a worker forum in which everyone could look for jobs together and review job offerings.
We want to create a network of quality blue-collar and gray-collar workers that are tech savvy and able to work in growth-oriented companies. We also want to help companies and small businesses double or even triple their curriculum vitae screening and find the worker that matches their needs.
