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Executive Column: Bintang brews up its very own energy transition
Listed beverages company PT Multi Bintang Indonesia, well known for its Bintang beer, is working with stakeholders to raise awareness on waste management and transition to clean energy.
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Multi Bintang Indonesia director of corporate affairs Ika Noviera. (Multi Bintang Indonesia/-)
M
em>Mounting environmental problems have pushed many companies to put forward sustainability efforts to minimize the ecological impact of their products and help tackle these problems in communities.
Listed beverages company PT Multi Bintang Indonesia, well known for its Bintang beer, is working with stakeholders to raise awareness on waste management and transition to clean energy.
The Jakarta Post’s Divya Karyza sat down with Multi Bintang Indonesia director of corporate affairs Ika Noviera on Jan. 27 to discuss the company’s sustainability efforts and struggle for clean power in a country still looking for direction in the energy transition.
Question: What are the challenges faced by your company in waste management?
Answer: Waste management is a crucial part of our business sustainability strategy. Multi Bintang, which is a part of The Heineken Company, has begun to assess its environmental impact in Indonesia. Understanding our business operations was the first huge challenge, because we’re dealing with a long supply chain. We need to pay close attention to, among other things, the source of our raw materials and the packaging in which our products are consumed.
Now, talking about packaging and waste management, as of today around 98 percent of all solid waste produced by the company has been successfully recycled. We are designing and implementing a return system for bottles, crates and kegs through collaboration with business partners. From these initiatives, 80 percent of our packaging was returned, recycled or reused at the end of 2021.
We are also trying to keep improving the system. For example, starting in December last year, the company is working with clean-tech startup Rekosistem to increase the scale of our used beverage product return by providing direct return channels for the public in the Greater Jakarta area. We are offering reward points for consumers who deposit Bintang or Heineken beer bottles through the available Rekosistem drop points.
