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Executive Column: Hilton looks to double footprint in Indonesia, region
Alexandra Murray, area vice president and head of South East Asia at Hilton, talks about the prospects of tourism in Indonesia and how the company seeks to capture new demand.
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Alexandra Murray, area vice president and head of South East Asia at Hilton (Hilton/-)
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em>The worldwide luxury travel market was estimated to be worth US$1.2 trillion in 2021, according to Deloitte, and to expand at a compound annual growth rate of 7.6 percent until 2030.
Indonesia is keen not to let that opportunity pass by as the government aims to welcome 8.5 million foreign visitors to the country this year.
According to a recent survey, 80 percent of luxury travelers want to travel more responsibly, while 68 percent of luxury travel advisors report that travelers are opting for experiences tailored to what they value most: extended vacations, increased privacy, as well as premium and high-end amenities.
Mark Lempp and Yohana Belinda of The Jakarta Post spoke to Alexandra Murray, area vice president and head of South East Asia at Hilton, about changing travel preferences and the development of Indonesia's tourism market.
Question: Have you noticed any changes in travelers’ preferences post pandemic?
For the discerning travelers, they are now really looking much more for the experience, especially in the case of leisure travel. [They are looking for] that immersive experience that gives them something to remember the occasion of the trip for. That's something that has probably been very much amplified and accelerated right now, post pandemic.
