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Vidio sees stable subscription growth despite price hike
Subscriber base remained steady despite a 25 percent price increase year-on-year (yoy), Vidio says.
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The Vidio logo is seen on a TV alongside other top over-the-top (OTT) subscription services providers. (Samsung/File)
H
omegrown streaming platform Vidio has yet to see a trend of subscriber churn faced by its global counterparts, despite its decision to raise its price tag last year, according to the company’s CEO Sutanto Hartono.
A subscriber churn is where there is a loss of paid users in a certain period.
Sutanto pointed out that Vidio’s subscriber base remained steady despite a 25 percent price increase year-on-year (yoy), as global giants saw their numbers drop following price hikes.
“It is still significantly cheaper than in Singapore, where [the price is] more than five times higher,” Sutanto said in a media briefing hosted by Vidio on Tuesday.
Sutanto is referring to the company’s diamond all-screen package, which includes the English Premier League and Vidio’s premium videos. It cost Rp 99,000 (US$6.29) last year, up from Rp 79,000 the previous year.
Between October and December 2023, global subscribers fell to 111.3 million from 112.6 million – despite an increase in revenue for streaming companies in the period, the Daily Mail reported.
Disney+, for instance, lost a staggering 1.3 million customers globally during the same period, largely due to soaring prices.
