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View all search resultsIndoor sports give ‘dying’ malls new lease on life
From padel courts to climbing walls, sports tenants are breathing new life into shopping centers threatened by changing consumer habits.
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An undated photo shows House of Padel’s padel court on the rooftop of Agora Mall in South Jakarta. (Agora Mall/-)
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ports venues are finding homes in malls across Jakarta, emerging as new anchor tenants that draw in crowds where retail once reigned.
From padel courts to climbing walls and cycling studios, businesses are transforming shopping centers into part of the city’s growing urban sports ecosystem, opening new opportunities for business development.
According to a survey by research provider Populix, Indonesians’ sports habits are shifting toward lifestyle-driven activities, especially among affluent Gen-Z and millennial consumers in Greater Jakarta.
Convenience is the main factor driving participation, with most people choosing sports that are easy to do and enjoyable, though many struggle to find the time.
When choosing venues, consumers prioritize availability, field quality and location, while amenities such as clean bathrooms and parking space matter too.
The padel phenomenon
According to the cofounder of AYO Indonesia, a sports community app with more than 1,200 partner venues across the country, “users prefer indoor venues for certainty, since they don’t have to worry about heat or rain.”
