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Vidi Aldiano's collaboration platform seeks to connect local creative talent

News Desk

The Jakarta Post

Jakarta  /  Fri, January 12, 2018  /  10:35 am
Vidi Aldiano's collaboration platform seeks to connect local creative talent

Krowd comprises three elements: initiators, collaborators and projects. (Shutterstock/File)

Singer and young entrepreneur Vidi Aldiano recently launched a collaboration platform.

Named Krowd, the online platform aims to connect local creative talent, such as designers, musicians, developers and writers, and help them realize their projects.

Vidi shared on Wednesday that at the beginning of his career, the musician was rejected by record labels because, at the time, music companies preferred to work with bands instead of solo singers. He then went on to create his own label and produce his own album.

Fast forward to 2016, Vidi launched his third album and collaborated with Kreavi, an online platform for Indonesian visual creators, to produce an art book. This made him realize the opportunity in interdisciplinary collaboration.

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With the help of his two friends, Creativeprenuer CEO Putri Tanjung and Kibar CEO Yansen Kamto, Vidi created Krowd to provide an opportunity for local creative talent from different backgrounds to collaborate with one another.

In regard to Krowd, Vidi shared that the platform comprises three elements: initiators, collaborators and projects.

Initiators are those who make the projects and can choose with whom they want to work. Meanwhile, those wanting to contribute to the projects available on Krowd can apply as collaborators. Registered Krowd users can be both initiators and collaborators.

According to Antara news agency, Krowd’s services are free of charge. However, it is suggested that initiators offer some reward to collaborators, such as profit sharing or gifts.

Prior to the launch of the online platform, Krowd has hosted offline events to connect initiators and collaborators in Jakarta and Surabaya, East Java, since Aug. 2017. (jes/kes)

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