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Research shows Indonesians like to shop online during work hours
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The research further noted that Indonesian online retail consumer behavior differed from Singapore, where many orders are placed from 4 p.m. until the early hours of the morning. (Shutterstock/File)
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esearch by the iPrice Group has found that online shopping during office hours is popular among Indonesian consumers, with activities spiking at 11 a.m., iPrice Group senior content marketer Andrew Prasatya said at a discussion in Jakarta on Tuesday.
According to data collected from e-commerce outlets in Southeast Asia during the third quarter of 2016 through to the second quarter of 2017, the number of orders at 11 a.m. were on average 69 percent higher than other hours, Antara reported.
Online retail companies also received a high number of orders at 4 p.m., close to the end of office hours.
Read also: Online shops not causing closure of retail outlets: BPS
The research further noted that Indonesian online retail consumer behavior differed from Singapore, where many orders are placed from 4 p.m. until the early hours of the morning.
Moreover, consumer activity in Indonesia increased on Wednesdays, which on average was 12 percent higher than any other day. The habit of online shopping on Wednesdays, Andrew said, was also prevalent in other Southeast Asian countries.
According to the iPrice Group research, Indonesian shoppers throughout the third quarter of 2016 until the second quarter of 2017 spent an average of US$36, far lower than Singaporeans who spent an average of $91 on online shopping throughout the same period. (liz/asw)
