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Harley-Davidson to launch first electric motorcycle in 2019
Harley-Davidson has prepared new strategies to expand its business to a new generation of riders.
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The prototype of Harley-Davidson's electric motorcycle LiveWire, which will be available in 2019. (Harley-Davidson/File)
B
ack in January the American motorcycle manufacturer Harley-Davidson announced that it would produce an electric motorcycle for release in less than 18 months. The announcement came out amid news about job losses and its Kansas City plant closure.
However, the company has prepared new strategies to expand its business to a new generation of riders. One of the strategies is by debuting the company’s first electronic motorcycle, the LiveWire, in 2019.
Read also: Harley-Davidson is making an electric motorcycle
The LiveWire prototype was introduced back in 2014. The “no-clutch ‘twist and go’” vehicle will be followed by other models by 2022.
In a statement, the Milwaukee-based manufacturer also revealed its list of other strategies, among which are launching its first Adventure Touring motorcycle, the Pan America 1250, in early 2020 and teaming up with manufacturers in Asia to better reach customers in India as well as other Asia markets, especially for small-displacement motorcycles. (wir/kes)
