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Amazon opens Spanish pop-up store to showcase its wares
Amazon opened its first pop-up store in one of Madrid's prime shopping districts styled as a house with everything for sale, from electronic goods to video games to clothing.
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A woman stands next to a bed with the logo of Amazon during the presentation of the company's first pop-up store in Spain, in an old building in one of prime shopping districts in Madrid, Spain, on November 21, 2018. (REUTERS/Sergio Perez)
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mazon on Wednesday opened its first pop-up store in Spain in an old building in one of Madrid's prime shopping districts styled as a house with everything for sale, from electronic goods to video games to clothing.
Similar stores will open in Italy, Germany and Britain, an Amazon spokeswoman said. The European pop-up stores illustrate how the world's largest online retailer, famous for upending retail chains' business, is increasingly turning to physical stores to attract and keep customers.
Read also: Amazon opens new concept '4-star' retail store in New York
Amazon opened a new store in New York in September that allows shoppers to buy items from its website with the help of a smartphone app.
The company bought Whole Foods Market in a $13.7 billion deal last year, from which it is now delivering fresh food to shoppers' homes in the United States.
