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House of Vans arrives in Jakarta
House of Vans features various activities, including Off the Wall Ride and skate clinics, DIY shoe workshop, custom culture and musical performances by Jerinx, Elephant Kind and Seringai.
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House of Vans event features four elements, namely art, street culture, skateboarding and music. (JP/Jessicha Valentina)
Skateboarding fashion brand Vans hosted the first Jakarta’s House of Vans event on Friday at Livespace SCBD in South Jakarta.
The one-day event featured various activities, including Off the Wall Ride and skate clinics, DIY shoe workshop, custom culture and musical performances by Jerinx, Elephant Kind and Seringai.
Starting from 2 p.m., aspiring skateboarders took part in skate clinics located in a temporary skate park situated inside the building.
Meanwhile, art lovers were able to participate in a DIY shoe workshop guided by M. Faizal R., known as Fura26, Indonesian finalist of the 2018 Vans Asia Custom Culture Competition, a DIY Vans slip-on competition.
Read also: Vans to launch sneaker and clothing inspired by Vincent van Gogh
Chris Andre, the head of marketing communications at PT Navya Retail Indonesia, Vans official distributor in Indonesia, told The Jakarta Post that House of Vans was a thank you event dedicated to the brand’s customers and loyal fans.
“It’s held in many countries and has to be free of charge,” said Chris, adding that for the current event, the tickets were distributed in all Vans outlet in Indonesia.
As for the activities, House of Vans highlights four elements, namely art, street culture, skateboarding and music.
Chris said House of Vans welcomed everyone, even those who had yet to own a pair of Vans, mentioning that they targeted expressive creators, halo consumers and relevant consumers.
“[Expressive creators] are those who have worn Vans and ready to [express themselves] in arts, street culture, skateboarding and music; meanwhile halo consumers are those who recently used Vans. As for relevant consumers, they are skateboarders who have yet to wear Vans,” he said.
Chris added that they planned to host another House of Vans event in Jakarta next year. (kes)
