Leuser Coffee launched the initiative in partnership with the Aroen Meubanja turtle conservation society.
coffee shop in Aceh province's capital of Banda Aceh is currently raising funds to preserve sea turtles in Panga district, Aceh Jaya regency.
Leuser Coffee launched the initiative in partnership with the Aroen Meubanja turtle conservation society.
"Fifty percent of our sales of Arabica ground coffee in a special package will go to the sea turtle preservation program in Panga in order to maintain the population," Leuser Coffee owner Danurfan said in Banda Aceh on Friday as reported by Antara.
The special 250-gram package of Arabica ground coffee costs Rp 75,000 (US$5.37).
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The program tries to educate local people to stop consuming turtle eggs. "Members of [Aroen Meubanja] will also patrol the beach where the turtles lay eggs," added Danurfan.
Set to run until March, the cause has so far collected Rp 765,000.
Prior to this initiative, the coffee shop also raised funds to cover medication for a baby elephant named Amirah. (kes)
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