Anastasia Beverly Hills is the makeup brand arguably behind the bold eyebrow trend that continues to reign supreme in the beauty industry. (Shutterstock/mysirikwan)
Anastasia Beverly Hills is the makeup brand arguably behind the bold eyebrow trend that continues to reign supreme in the beauty industry, and now, it is getting back to its roots.
The label is launching its first brow product in three years, in the form of the brand new Dipbrow Gel, which is slated for launch online on March 4 and in-stores on March 7, as reported by Allure. The matte gel comes in 11 different shades designed for filling in brows with a waterproof, long-lasting formula, with each hue corresponding to a shade of the brand's existing Dipbrow Pomade.
. . DIPBROW GEL . . • 11 shades • All matte full coverage pigment gel • Filling in your brows has never been easier • Pairs with any ABH brow product, and looks great on its own • Fully matte colors • Available in two sizes FULL Size $18 - 4.4 g / 0.155 Oz and MINI $9 - 2.2 g / 0.078 Oz. • From the Dipbrow family - waterproof - full coverage - long wearing • Launching on our anastasiabeverlyhills.com + anastasiabeverlyhills.co.uk 3/4, & RETAIL online AND in-store starting 3/7 #anastasiabrows #dipbrowgel
The launch is the latest proof that the beauty trend for strong, precise brows isn't going anywhere anytime soon. Benefit Cosmetics recently unveiled a limited-edition Boss Brows kit comprising its signature eyebrow gel and pencil, housed in a limited-edition bag, while January saw Urban Decay release its new Street Style Brow Collection, featuring a primer, spoolie, waterproof pencil and brush-tipped pen. Well-defined brows also featured heavily on the catwalks last month, with Giambattista Valli's haute couture show featuring dark, bushy brows, and Yohji Yamamoto's menswear show championing light hair and contrasting dark brows.
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