The famous luxury house of Rue Cambon, Paris has opened the doors to its traditional seasonal boutique in the heart of Saint-Tropez, in the south of France, showcasing a range of its collections. This store, housed in the La Mistralée townhouse, will be open to customers of the brand until this October.

As it does every year for the summer season, Chanel unveils its new seasonal boutique nestled in the center of the coastal town of Saint-Tropez. Once again housed in the La Mistralée townhouse, the store has a flamboyant new look that showcases the style and heritage of the French brand, including the signature beige and black.

With decor that combines classic architecture and contemporary furnishings, the main space hosts the majority of the Chanel spring-summer 2019 clothing collection, based on a beach theme, that also includes sunglasses, perfumes, accessories, bags and shoes by the French maison. Customers can also view a selection of watches, such as the iconic J12 and Boy.Friend, and jewelry from the Coco Crush collection.

Read also: Pharrell Williams dreams up capsule collection with Chanel

The pool house is home to the new Chanel Coco Beach collection, as well as accessories and pieces exclusively designed for the summer season such as sandals, hats and swimsuits.

The Chanel Saint-Tropez store will be open Monday - Sunday, from 10 a.m. to 1 p.m., then 3:30 p.m. to 8 p.m. (except during July and August when it will be open 4:30 p.m. - 9 p.m.).

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