Air Jordan 1, Travis Scott's sneaker, sells out in a morning
Bloomberg
Travis Scott performs in a live music show concert on night club stage in Moscow, Russia on Dec. 6, 2014. (Shutterstock/hurricanehank)
The Air Jordan 1 High OG TS, hip-hop artist Travis Scott’s latest highly anticipated shoe collaboration with Nike Inc., sold out hours after its general release on Saturday.
A pair of the high-top sneakers was priced at $175, and its resale price is soaring. Re-sellers are already asking more than $1,000.
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Scott tweeted a picture of the shoe Saturday morning around the time of the general release at 10 a.m. EDT, and also featured the shoe on his Instagram account, where he has 16.7 million followers.
— TRAVIS SCOTT (@trvisXX) May 11, 2019
Scott, also a record producer and songwriter, is known in pop culture circles as the partner of Kylie Jenner, founder of Kylie Cosmetics.
