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Indonesia’s '.id' domain to expand into international market

News Desk

The Jakarta Post

-  /  Mon, July 22, 2019  /  04:21 pm
Indonesia’s '.id' domain to expand into international market

As of June 2019, Pandi had accepted more than 318,000 domain name registrations, 95.61 percent of which came from Indonesia and 4.39 percent from other countries. (Shutterstock/Oleksiy Mark)

The Indonesian Internet Domain Name Registry (Pandi) has decided to expand Indonesia’s representative internet domain, ‘.id’, internationally, as it has been deemed to possess big potential in the market.

Pandi chairman Yudho Giri Sucahyo told KompasTekno on Wednesday that the domain itself contained a unique meaning, where ".id" represented "idea" or "identity".

As of June 2019, Pandi had accepted more than 318,000 domain name registrations, 95.61 percent of which came from Indonesia and 4.39 percent from other countries.

Outside Indonesia, the US dominates the use of the domain ‘.id’ with 44 percent, Asia Pacific follows behind with 38 percent and Europe contributes 14 percent, as quoted by kompas.com.

Pandi aims to reach 800,000 registered ‘.id’ domain names until the end of the year. Yudho added that they hoped to see a 50/50 division between domestic and foreign registrants.

Read also: Domain under presidential candidates’ names on sale for billions

Yudho added that they had created a specific strategy to increase the use of the ‘.id’ domain in other countries.

By partnering with foreign registrants, Yudho hoped to expand the market outside Indonesia. In addition, Pandi will open a specific site for domain name applicants that will provide information. 

However, the rise of the '.id’ domain among international users is also creating a concern as explained by a Pandi council member, Sapto Anggoro. “There’s a concern that the domain will be globally dominated.” he said. (dmy/mut)