The Jakarta Post
Soccer player Cristiano Ronaldo and Shopee's CEO Chris Feng. (Shopee/File)
E-commerce platform Shopee announced a collaboration with Portuguese soccer player Cristiano Ronaldo, who has become its newest brand ambassador.
Ronaldo and Shopee are to present various initiatives, starting with an annual shopping campaign, the 9.9 Super Shopping Day, which is to run from Aug. 16 to Sept. 9.
In a statement, Shopee's CEO Chris Feng said, "Cristiano Ronaldo is a figure who inspires many people and his dedication to the world of football is in line with our commitment to Shopee users.”
Ronaldo added, "I am proud to be Shopee's brand ambassador because we have the same ambition to be the best in our field. I always improve my game for fans and teams, just like Shopee who continues to innovate to benefit its users.”
In the initiatives, Shopee users and fans of Ronaldo can get a chance to be closer to the iconic athlete with exclusive contents on Shopee Live.
A Shopee ad starring Ronaldo is to premiere on Aug. 16 and is to air simultaneously in seven countries where Shopee operates, including Singapore, Taiwan, Thailand and Indonesia.
The 9.9 Super Shopping Day features offers and entertainment, such as free shipping, cashback vouchers up to Rp 2 million (US$140) and discounts of up to Rp 150,000 from partner banks.
More information on the Shopee 9.9 Super Shopping Day series is available here. (ran/wng)